Audience Profile

 

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Client research

Interpret the brief – client, audience, requirements, purpose​ Explore the work of practitioners related to the theme​ Explore the potential of a variety of media in relation to your outcomes​ Make observations and records of the skills you explore and develop​ Use of research to inform development, outcomes and presentation to improve and refine work and ideas​ The given Brief: Client​: BBC Context​: BBC Three and BBC England are collaborating for the first time to launch Northern Voices, the Factual Development Scheme for the North of England. The new partnership is inviting independent production companies from the local area to submit ideas that reflect the life experiences of 16-24 year-olds in the region with the promise of a commission at the end of the process. The documentary area is relating to the theme of ‘Culture in the Digital Age’, capturing the culture of young people, and how onsets of digital technology have impacted upon this.​ Requirements​: The responses are to be ...
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Target audience research

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As shown in the given brief, my Target is BBC Three. The audience of BBC Three is young people. In order to understand if my basic idea will work, I need to ask young people if they would like to see a documentary about the problems of social media and to see what they already understand. For example, there is no point in talking about certain subjects, if people already fully understand them. As  BBC explained  the aim (remit) of BBC Three is to bring younger audiences to high quality public service broadcasting through a mixed-genre schedule of innovative UK content featuring new UK talent. The channel should use the full range of digital platforms to deliver its content and to build an interactive relationship with its audience. The channel’s target audience is 16-34 year old's.  BBC Three programs should exhibit some or all of the following characteristics: high quality, original, challenging, innovative and engaging, and it should nurture UK talent. BBC Three should ...
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